Engine 04
Software your team will actually open.
Product design, build, and launch. We start on the job someone repeats every morning, not a tour of features.
Week 1
Watch the morning. The app is whatever they do twice.
Week 2
A prototype on a phone. They try it before we scale it.
Weeks 3–5
Build the spine. No settings page until the spine is used.
Then
Launch, and a short list of what version two is allowed to be.
Next